YUPRESSO is operated by 苏州圣棠天翊商贸有限公司 (registered business name in Chinese), trading as YUPRESSO.

Privacy Policy

Last Updated: October 21, 2026

YUPRESSO (“YUPRESSO,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit yupresso.com, purchase our products, contact us, create an account, subscribe to marketing communications, or otherwise interact with our online store and services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with YUPRESSO, we may collect the following categories of personal information.

Information You Provide to Us

We may collect information that you provide directly, including:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Account information

• Order and purchase information

• Customer service communications

• Product reviews, feedback, or other information you choose to provide

• Marketing preferences

When you make a purchase, payment information is processed by Shopify and/or our authorized payment service providers. We generally do not directly receive or store your complete payment card information.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Device identifiers

• Pages viewed

• Referring pages or websites

• Date and time of visits

• Interaction with our website

• Shopping cart activity

• Approximate location derived from your IP address

• Cookie and similar technology identifiers

We do not use our website to directly collect precise GPS location information from your device.

Information From Third Parties

We may receive personal information from third parties that help us operate our business, including:

• Shopify

• Payment processors

• Shipping and logistics providers

• Analytics providers

• Advertising and marketing partners

• Fraud prevention and security providers

• Customer service and communication providers

The information received depends on the services you use and the permissions associated with those services.

2. How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Our Services

We use personal information to:

• Process and fulfill orders

• Process payments and refunds

• Arrange shipping and delivery

• Provide order confirmations and shipping updates

• Manage customer accounts

• Respond to customer service requests

• Process returns, replacements, and refunds

• Provide products and services requested by you

Improving Our Website and Services

We may use information to:

• Understand how visitors use our website

• Improve website functionality and user experience

• Analyze store performance

• Improve our products and services

• Diagnose technical issues

• Conduct internal research and analytics

Security and Fraud Prevention

We may process personal information to:

• Detect and prevent fraud

• Protect customer accounts

• Protect our website and systems

• Investigate suspicious activity

• Enforce our Terms and Conditions

• Protect our legal rights and the rights of others

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

• Send promotional emails

• Show relevant advertisements

• Measure advertising effectiveness

• Understand customer interests

• Improve marketing campaigns

Where consent is required, we will obtain your consent before using non-essential cookies or personal information for advertising purposes.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.

3. Legal Bases for Processing

If you are located in the European Economic Area (“EEA”), United Kingdom, Switzerland, or another jurisdiction that requires a legal basis for processing personal information, we process your information based on one or more of the following legal grounds:

Performance of a Contract

We process information when necessary to provide products or services you have requested, including:

• Processing orders

• Processing payments

• Shipping products

• Handling returns or refunds

• Providing customer support

Legitimate Interests

We may process personal information when necessary for our legitimate business interests, including:

• Improving our website

• Preventing fraud

• Protecting our business

• Analyzing store performance

• Providing customer support

We consider your rights and interests when relying on legitimate interests.

Consent

We may rely on your consent for activities such as:

• Certain marketing communications

• Non-essential cookies

• Personalized advertising

• Certain analytics technologies

Where processing is based on consent, you may withdraw your consent at any time.

Legal Obligations

We may process or retain personal information when necessary to comply with applicable laws, including tax, accounting, consumer protection, regulatory, and legal obligations.

4. Cookies and Tracking Technologies

We and our service providers, including Shopify, may use cookies, pixels, tags, and similar technologies to operate our website.

These technologies may be used to:

• Keep the website functioning

• Remember your preferences

• Maintain your shopping cart

• Provide secure checkout

• Measure website performance

• Analyze visitor behavior

• Measure advertising effectiveness

• Provide personalized advertising where permitted

Some cookies are necessary for the website to operate and cannot reasonably be disabled.

Other cookies, including certain analytics and advertising cookies, may require your consent depending on your location.

Where a cookie consent banner is available, you may use it to accept, reject, or change your cookie preferences.

You may also control certain cookies using your browser settings. Disabling some cookies may affect website functionality.

5. Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information to provide ecommerce, checkout, payment, fraud prevention, analytics, and related services that allow us to operate our store.

Depending on the Shopify features enabled on our store, Shopify may also process certain customer information for additional services in accordance with its own privacy terms and applicable customer privacy choices.

Where required, your choices regarding cookies, advertising, or data sharing will be communicated through Shopify's customer privacy tools or other consent-management technologies used by our store.

6. How We Share Personal Information

We do not disclose personal information indiscriminately.

We may share personal information with service providers and other parties when necessary to operate our business.

These categories may include:

Ecommerce and Hosting Providers

We share information with Shopify and related service providers that operate our online store.

Payment Providers

Payment information may be processed by payment providers in order to authorize transactions, process payments, issue refunds, and prevent fraud.

Shipping and Logistics Providers

We may provide information such as your name, shipping address, phone number, email address, and order information to logistics companies, carriers, customs providers, and fulfillment partners when necessary to deliver your order.

Analytics Providers

We may use analytics providers to understand website usage, traffic, conversions, and customer interactions.

Advertising and Marketing Providers

Where permitted by applicable law, information may be provided to advertising and marketing platforms for measurement, attribution, personalization, or advertising purposes.

Depending on applicable privacy law, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use of personal information for targeted advertising, even when we do not receive money in exchange for your personal information.

Professional and Legal Service Providers

We may disclose information to accountants, legal advisers, insurers, auditors, or other professional advisers where reasonably necessary.

Government and Legal Authorities

We may disclose personal information when reasonably necessary to:

• Comply with applicable law

• Respond to lawful government requests

• Respond to court orders or legal proceedings

• Investigate fraud or unlawful activity

• Protect our rights, property, customers, or others

Business Transfers

If YUPRESSO or the business operating YUPRESSO is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. International Data Transfers

YUPRESSO serves customers in multiple countries, including the United States and Europe.

As a result, your personal information may be processed, stored, or transferred to countries outside your country of residence.

These countries may have data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we and our service providers use appropriate safeguards for international transfers of personal information, such as:

• Applicable adequacy decisions

• Standard contractual clauses

• Contractual and organizational safeguards

• Other legally recognized transfer mechanisms

Our service providers may operate data centers or processing facilities in multiple jurisdictions.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained may depend on:

• The nature of the information

• The purpose for which it was collected

• The duration of our relationship with you

• Order fulfillment requirements

• Customer service requirements

• Fraud prevention requirements

• Tax and accounting requirements

• Legal and regulatory obligations

• Applicable limitation periods

• The need to establish, exercise, or defend legal claims

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable law.

9. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with rights regarding your personal information.

These rights may include the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of personal information

• Request restriction of processing

• Object to certain processing

• Withdraw consent

• Request portability of certain personal information

• Opt out of certain targeted advertising

• Opt out of certain sales or sharing of personal information

• Appeal certain decisions regarding privacy requests

• Lodge a complaint with a relevant data protection authority

These rights may be subject to exceptions and limitations under applicable law.

We may need to verify your identity before processing certain requests.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

10. European Privacy Rights

If you are located in the EEA, United Kingdom, or Switzerland, you may have additional rights regarding your personal information, including rights of:

• Access

• Rectification

• Erasure

• Restriction

• Objection

• Data portability

• Withdrawal of consent

You may also have the right to lodge a complaint with the data protection supervisory authority in your country of residence.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Where we rely on legitimate interests, you may have the right to object to that processing in certain circumstances.

11. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the law that applies, these rights may include:

• The right to know what personal information we collect

• The right to access personal information

• The right to correct inaccurate personal information

• The right to request deletion

• The right to obtain a portable copy of personal information

• The right to opt out of certain sales or sharing of personal information

• The right to opt out of targeted advertising

• The right to limit certain uses of sensitive personal information

• The right to appeal certain privacy request decisions

These rights apply only where the relevant law applies to YUPRESSO and to the particular processing activity.

Sale and Sharing of Personal Information

We do not sell personal information in the traditional sense of exchanging your personal information for money.

However, some privacy laws define “sale” or “sharing” broadly enough that certain disclosures involving advertising cookies, pixels, or advertising partners may qualify.

Where required, we provide mechanisms that allow eligible users to opt out of such activities.

We also honor legally required opt-out preference signals, such as Global Privacy Control, where applicable and technically supported.

12. Marketing Communications

If you have subscribed to receive marketing communications from us, you may unsubscribe at any time.

You may:

• Use the unsubscribe link contained in our marketing emails, or

• Contact us and request removal from marketing communications.

Even if you opt out of marketing communications, we may continue sending transactional or service-related messages, such as:

• Order confirmations

• Shipping notifications

• Refund information

• Customer service responses

• Important information relating to your account or purchases

13. Data Security

We use reasonable technical, administrative, and organizational measures designed to protect personal information against:

• Unauthorized access

• Unauthorized disclosure

• Loss

• Misuse

• Alteration

• Destruction

However, no method of transmitting information over the Internet or storing information electronically is completely secure.

We therefore cannot guarantee absolute security.

14. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

For example, we may provide links to third-party sellers, payment providers, social media platforms, or other external services.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of third parties before providing personal information to them.

15. Children's Privacy

Our website and products are intended for a general adult audience and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices

• Our services

• Technology

• Applicable law

• Regulatory requirements

When we update this Privacy Policy, we will update the “Last Updated” date at the top of this page.

Where required by law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle personal information, please contact us:

YUPRESSO

Website: yupresso.com

Customer Support & Privacy Requests: yupresso@gmail.com

General Inquiries: yupresso@gmail.com

We will respond to privacy requests within the time period required by applicable law.

Business Correspondence Address

Registered business name (Chinese): 苏州圣棠天翊商贸有限公司
Trading name: YUPRESSO
No. 868 Zhuyuan Road, Mudu Town, Wuzhong District
Suzhou, Jiangsu 215101, China
Email: yupresso@gmail.com
Telephone: +86 15918939886